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HISTORY OF LES FRANCOFOLIES DE MONTRÉAL
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Les Francofolies de Montréal

The impact on popular culture of Les FrancoFolies de Montréal has been astounding. Right from the start, prescient programming hit a popular note for presenting not only the incontournables of French-language song, but stars of the moment whose longevity was soon to be proven out. Among the latter were now-established artists like Patricia Kaas who made her North-American debut at the Francos in 1989. But perhaps an even better example would be the ineffable Jean Leloup who, as we've seen, has gone from total unknown to nothing short of a rock star within the life of the Festival.

It seems like only yesterday when, in 1989, the power went out at the Spectrum and he finished his show on the street outside, perched with his guitar on the roof of a car. But besides artists like Jean, Les Francos also devised several concept-driven programs, like the La fête à… and Carte blanche à…, showcases for musical exchange and collaboration between performers that immediately won the approval of spectators and media alike.

It was our intention from the beginning to promote French-language musical expression and to get music and its creators from the entire French-speaking world "out there". And when you look at the record of our past 15 editions, a pattern clearly emerges, indicating a steady increase in the number of shows, crowds and performing artists. In 1989, a mere 15 shows were attended by about 5,000 people, whereas in 2003 no fewer than 814,244 spectators converged on some 200 performances, of which 150 were completely free of charge. In 2008, there are about 250 shows. Media coverage last year was extraordinary, too. Les Francos figured in hundreds of articles originating in Quebec, Canada, the U.S. and from all over Europe.

In 1989, it seemed unthinkable to many that an event devoted exclusively to music from the French-speaking world might achieve such proportions, especially at that particular time, when the Golden Age seemed so far behind. But the notion of re-birth had already been ignited in one Jean–Louis Foulquier, founder of Les FrancoFolies de La Rochelle in France, who was setting his sights on North America as the ideal place for a revival. And when he met up with like-minded Alain Simard and Guy Latraverse, their combined energy was of just the right concentration to get the show on the road.

In 1989, getting young people out for French-language multi-cultural entertainment events was no piece of cake. But we fixed that, and fast. In 2002, those under the age of 35 constituted two-thirds of visitors to the Francos site, whereas in 1994, the demographic represented no more than 44%. Similarly, in 1995, fewer than 4% of visitors were neither Québécois nor Canadian, whereas by 2002, the number of visitors from the cultural communities had grown to 17%. All of which is to say that Les FrancoFolies de Montréal have clearly had the effect of bringing people together en masse, a fact supported by revenues which, for some editions, have reached $36 million.


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Les FrancoFolies de Montréal.